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Jobs at ThinkGeek

Director, Customer Marketing

Location: Fairfax, VA

Department: Marketing

Type: Full Time

Min. Experience: Senior Manager/Supervisor


Working independently and reporting to the VP, Marketing, the Director of Customer Marketing plays a critical role in fostering customer loyalty and driving profitability within a multi-channel environment (Ecommerce, Brick & Mortar, and B2B). This role leads and orchestrates multi-channel initiatives to continuously improve the future business position of ThinkGeek, leveraging industry best practices, technology trends, marketing ideas and customer behavior. The Director will lead a team of direct reports towards excellent stewardship and execution of cross functional multi-channel strategy & operational projects supporting areas such as Email Marketing Channel, Customer Loyalty, Site Promotions, Merchandising and Messaging, Customer Lifetime Value, Print Catalog, ThinkGeek Retail Stores, among others. It is expected that the Director of Customer Marketing be a capability builder, surface insightful information through in-depth analysis and foster innovation in a fast-moving and dynamic multi-channel organization. Nearly all decisions may be made without prior supervisor authorization.


  • Lead multi-channel marketing strategy development, communication, and execution of initiatives aligned with overall ThinkGeek and GameStop business strategies; collaborate with cross-functional teams including ThinkGeek Merchandising, Product Development, ThinkGeek Retail Stores, Engineering, as well as various related GameStop counterpart organizations
  • Develop and deliver communication about multi-channel strategic plans, performance, tradeoffs and competitive benchmarking to leadership team. Key areas include but are not limited to email marketing, site promotions, merchandising & messaging, loyalty program, lifetime value, print marketing and retail integration
  • Develop and execute both short and long term business plans for driving ThinkGeek site features, functionality & campaigns resulting in continued sales & profit growth
  • Work collaboratively with ThinkGeek and GameStop stakeholders to develop and execute a plan to deliver a seamless, personalized customer experience across retail channels
  • Through the use of business analytics, deliver data-based strategic solutions to business issues and challenges as well as insightful category and competitive analysis which drive strategic and operational multi-channel programs
  • Develop and execute innovative digital marketing campaigns, in collaboration with ThinkGeek Merchandising and Product Development teams, GameStop counterparts, and agency teams
  • Develop email and direct mail calendars that work synergistically with all elements of the marketing mix to deliver a holistic message to the consumer
  • Define overall direct marketing strategy with a focus on email and catalogue distribution and frequency
  • Identify and manage relationships with external vendors to enhance ability to deliver personalized, relevant and timely marketing messages to customers across marketing channels
  • Partner with creative teams to develop marketing assets and collateral which align with business strategy and priorities
  • Model the behaviors expected of all GME/ThinkGeek leaders including, but not limited to, a drive for results; high levels of emotional intelligence, maturity, and professionalism; giving, receiving and responding to feedback effectively; and commitments to diversity, inclusion, a respectful workplace, and integrity
  • Manage relationships in ways acceptable to others and to the Tech Brands organization and affiliated businesses
  • Make profitable, sustainable decisions by identifying issues, problems, and opportunities; gathering and interpreting information; generating alternatives collaboratively with others; choosing an appropriate action; and aligning resources
  • Build organizational capability through continuous improvement activities; originate action to improve existing conditions and processes; identify improvement opportunities, generate ideas, and implement solutions
  • Prepare reports, presentations, and general updates as often as needed to audiences of varying technical expertise and levels of responsibility
  • Adhere without exception to the rigorous confidentiality requirements associated with the role
  • Demonstrate exceptionally high commitment levels to service, support, and risk tolerance and management


  • BS Business Administration, Marketing, or Communications
  • 10+ years of progressively more responsible retail marketing management experience to include managing budgets, short and long term strategic plan development and execution, ecommerce, and email required
  • 5+ years and proven track record of leading and developing, and managing successful marketing teams and individuals
  • Exceptional collaboration skills, proven ability to form strong cross-functional relationships with varying business partners
  • Strong analytics, accurate forecasting ability, lifetime value analysis, experience with a/b testing, and a drive to achieve results
  • Strong customer, email, and retail marketing experience
  • Experience with Adobe Analytics (Omniture) a plus
  • SEO experience preferred
  • Expert ability to direct a large email marketing program including strategy, segmentation, content, triggered messages, and reporting
  • Expert ability to direct a robust loyalty program (Geek Points) and drive new strategies to increase customer loyalty

ThinkGeek Perks 

Join a close-knit community of curious, passionate, enthusiastic people, obsessed with creating and sharing the most unique and fun product experiences with the world. ThinkGeek offers a competitive benefits package to all full-time employees: 

Comprehensive benefits plans
Generous Paid Time Off Policy
401(k) Plan with Company Match
Dog-friendly Office
ThinkGeek / GameStop Employee Discount

About ThinkGeek

ThinkGeek, founded in 1999, is the number one destination in the galaxy for smart products and unique gifts that appeal to the geek community. We're a lean, multi-channel retailer and product-development company manufacturing over 400 exclusive items annually, spanning most consumer products categories and 40+ licenses. We're innovative marketers with a dedicated and passionate fan-base in the millions, and we're a member of the GameStop family since 2015.

Our mission is to create a world where everyone can embrace their inner geek and connect with one another. We are obsessed with creating and sharing unique and authentic product experiences that stimulate our fans' imaginations and fuel their geek core.

No third party submissions, please!

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